25A

I think that at it’s core, the app that I am offering brings together a niche community. I think that after this app idea I have exhausted the market on dog owners, however, I could expand by offering a similar app to a different community.

Interviews:

Jonah - UF student and dog owner

Jonah thought that I could expand the app that I already have by adding a service component. I could make it into a platform for people to post dog walking and pet sitting ads. I’m not crazy about this idea. Personally because I don’t think that college students really hire pets so those they just get the roommate to watch them for the weekend. I also don’t know if a service like that would affect the brand personality of my app. 

Caroline - UF Student and dog owner

Caroline thought that I could expand into the range of offerings dog products such as toys and leashes. She thought that this would be a good opportunity because the nature of the app gives it plenty of access to dog owners who might be interested in purchasing the products. I’m not crazy about this idea either. Mostly because it is a very different industry. I think it would be better to stick with another app because I already know this industry.

Sean - UF student and dog owner

Sean thought that I could just keep expanding the amount of cities that this app was offered in. I think this is a pretty good idea that would definitely allow for a lot of business growth and even travel opportunities.

New market

I was thinking that I could release a new app to connect people in the niche community of salsa dancing. I spend a lot of time salsa dancing myself and I am always looking for socials to attend as well as other salsa and bachata events. I figure this will be a good niche community to target because it’s one I already know. 

This new app could serve as a place where are all of the salsa events in the area are compiled. This will be a lot better than the current system which is just a bunch of random event postings scattered all over Facebook.

Interviews:

Ryan - gator salsa club member

Ryan thought this app would be a really great service. Like me he is always looking all over Facebook for salsa events. He thought you could even let salsa organizations post their own events and socials.

Kevin - gator salsa club member

Kevin had the idea that this app could become a social media experience in which salsa dancers have a profile and can add people who they’ve met at socials as friends. Then if they ever end up going to the same social again they can be alerted. It would also be a good way to form connections.

I think this new market holds a lot of potential. I really liked Kevin’s idea about the friends and social media. Salsa dancers tend to be very social people so I think they would be interested in an app like this. I think that this new market holds a lot of potential. Even though it is a smaller market than all dog owners, The people involved with salsa dancing tend to be very dedicated to it. I think I would have no problem getting people to use the app because I know a lot of my salsa dancing friends are always looking for events to attend and would love a place where all of these events were compiled for easy perusing.